Wednesday, April 15, 2009

RIF: "Fly with US. Read with Kids.®" Campaign Soars Again

RIF Read with Kids Challenge Raises Goal to 5 Million Minutes,
Dividend Miles and Special Edition Children's Book
Offered to Supporters

WASHINGTON-US Airways (LCC) has joined with Reading Is Fundamental (RIF) for a second year to celebrate the wonder of reading through the "Fly with US. Read with Kids.®" campaign. It features the online Read with Kids Challenge and supports RIF programs serving children across the nation.

The 2008 Read with Kids Challenge achieved overwhelming success in its first year with more than 16,000 participants logging 3.8 million minutes of reading. This year, the challenge is climbing to new heights with a goal of collectively logging 5 million minutes spent reading with children from April 1-June 30. Participants can register and log their minutes online at

Registrants can join individually, or new for this year, create a team of three or more adults (see below). All participants will be entered to win a grand prize drawing of a Walt Disney World®; Resort vacation package from US Airways Vacations, US Airways gift cards, and other great prizes. The team determined by random drawing will win the opportunity to select a featured RIF program, as well as a school in their community, to receive a special children's book collection.

"US Airways is proud to team up with RIF to help children throughout the country discover the joy of reading and provide them with a better foundation for success," said Doug Parker, Chairman and CEO of US Airways.

US Airways--the official airline of RIF—is also encouraging customers, employees, and readers nationwide to support children's literacy by making a donation to RIF. Donors can receive a special edition of Off You Go, Maisy!--a children's book by best-selling author Lucy Cousins-and be eligible to receive up to 5,000 US Airways Dividend Miles. Note: different Maisy book is pictured.

"RIF is grateful to US Airways for their continued support," said Carol H. Rasco, President and CEO of RIF. "We hope to build on the incredible success of last year's campaign-not only raising awareness of the importance of reading, but encouraging participants to support the children in RIF programs across the country, which provide books to children who otherwise might not have access to them."

US Airways' campaign with RIF, the nation's oldest and largest children and families' literacy nonprofit organization, also provides books and literacy services to children served by RIF programs throughout the country. US Airways' employee volunteer corps, the Do Crew, will participate in RIF book distributions and reading rallies in communities where the airline has a large concentration of employees and passengers: Boston; Charlotte, N.C.; New York City; Philadelphia; Phoenix; Pittsburgh; and Washington, D.C.

Look Who's on board with the Challenge! Al Roker of NBC’s "Today Show," radio personality Russ Parr, and children's book authors Eric Carle, Susy Becker, Mo Willems, Uma Krishnaswami, and a host of others are on board with the Challenge as honorary team captains! Check out the official Challenge site to see them all.

About US Airways

US Airways was America's number one on-time airline in 2008 among the "Big Six" hub-and-spoke airlines according to the U.S. Department of Transportation's (DOT) monthly Air Travel Consumer Report. US Airways, along with US Airways Shuttle and US Airways Express, operates more than 3,200 flights per day and serves 200 communities in the U.S., Canada, Europe, the Caribbean and Latin America. The airline employs nearly 34,000 aviation professionals worldwide and is a member of the Star Alliance network, which offers our customers more than 16,500 daily flights to 912 destinations in 159 countries worldwide. And for the tenth consecutive year, the airline received a Diamond Award for maintenance training excellence from the Federal Aviation Administration (FAA) for its Charlotte, North Carolina hub line maintenance facility. For more company information, visit (LCCG)

About RIF

Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF's highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.5 million children with 16 million new, free books and literacy resources each year. For more information, and to access reading resources, visit RIF's website at

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